In the eighties, Walter Werbung's membership to the WVO, a nationwide consortium of medium sized door-to-door companies, alongside its accreditation by the DDV (German Direct Marketing Association) brought a new opportunity carrying out our national advertising campaigns through just one point of contact. As a continuous and lifelong process, Haushaltwerbung Walter has been developing new processes as required by customers and establishing controls in order to safeguard and maintain the high quality of distribution.

Following the fall of the Berlin Wall in 1990 Walter Werbung expanded its operation into the new federal states. Building on the acquired experience in the West, the objective was to fold first to provide reliable delivery partners to the door-to-door medium still in its infancy stage in the East and second to cover the need for information of new potential consumers.

Today each of the seven companies (Munich, Berlin, Dresden, Erfurt, Leipzig, Lübeck and Minden), which make up Walter Werbung offers to its customers tailored and individual service, a competitive pricing structure plus the necessary flexibility, which ensures maximum success of their advertising campaigns.

Since 1990 Walter Werbung'S membership to ELMA (European Letterbox Marketing Association) has also opened the door to specialist knowledge and the execution of pan European distributors. Door-to-door distribution has become one of the favourite media for retailers and manufacturers alike as not only does it enable them to track where their customers come from, but also to minimise wastage as the item is only distributed to relevant prospects on a regional or national basis. This highly targeted approach at individual postcode level is only feasible through our investment in automated electronic delivery system and specific geo marketing systems.

If you want to understand why we deliver over 1 billion items a year, we are always open to tread new paths for each and every new customer or every new brief we receive, yet still maintain long term business relationships, just ask your contact person at Haushaltwerbung Walter.

Over the past 30 years Walter Werbung has continuously extended its range of services within the door-to-door medium. We pioneered the launch of a free of charge marketing tool which highlights German household figures by town and region via the dedicated website www.haushaltzahlen.de.