In the eighties, Walter Werbung's membership to the WVO, a nationwide consortium of medium sized door-to-door companies, alongside its accreditation by the DDV (German Direct Marketing Association) brought a new opportunity carrying out our national advertising campaigns through just one point of contact. As a continuous and lifelong process, Haushaltwerbung Walter has been developing new processes as required by customers and establishing controls in order to safeguard and maintain the high quality of distribution.
Following the fall of the Berlin Wall in 1990 Walter Werbung expanded its operation into the new federal states. Building on the acquired experience in the West, the objective was to fold first to provide reliable delivery partners to the door-to-door medium still in its infancy stage in the East and second to cover the need for information of new potential consumers.
